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B2B Digital Marketing Case Studies


Demand Generation Using Trade Show Booth Marketing – Case Study Read Casestudy B2B Tech Company Gets Digital Marketing Makeover Read Case Study Digital Sparx Marketing and Act-On Create Demand Generation Program Read Case Study


  • Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online advertising.

  • A collection of B2B digital marketing case studies detailing PMG's content marketing and demand generation work with some of the world's leading technology and SaaS companies.

  • See our inspiring list of some of the more notable B2B marketing case studies examples in 2016. Xerox In a world that is growing increasingly paperless, Xerox – once best known for making high-end business copier machines – could have gone the way of the dinosaur and closed up shop.

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